Digital marketing
Over 10 years of experience in the field of multi-level marketing, including integrated digital, guerrilla and experiential components. Developed and managed large segmented email databases, strong web presence & SEO, and ticketing engines.
public relations
Created PR campaigns for a variety of record labels, artists, musicians, venues, and lifestyle brands. Found clients a unique voice, managed crises, garnered positive reviews, and collected industry awards.
social media
Developed and grew online presence for diverse clients using Facebook, Twitter, Instagram, Snapchat, Youtube, Soundcloud, websites, blogs and podcasts. Created and managed exciting and engaging content, including posts, photos, videos, and contests.
SPonsorship
Developed partnerships with a liquor, food & beverage, fashion and media sponsors including Red Bull, Vice Magazine, LVMH, Heineken, Armani Exchange and more. Created unique activations, increased brand awareness, and cultivated long-term relationships.
PROJECT MANAGEMENT
Hired and led teams of creative, technology, sales and customer service personnel. Encourage growth, empowerment and team cohesiveness.
PROMOTIONS
Oversaw ad buys (print, digital, radio), guerrilla marketing, brand ambassadors, street teams, merchandise and sponsor activations.